How It Works
Purple Door is a new online search platform where seniors and their advocates can find senior and assisted living options based on each senior's preferences or needs.
Innovating a New Way for Marketing
Transformative Listing Service for Senior Living
Today, we are an internet-enabled culture where people want to shop and compare without being sold to. Shoppers are used to using websites to research and find what they are looking for, whether they are buying a car, searching for a home, or finding a pet sitter. Purple Door is the first and largest comprehensive resource in the senior and assisted living arena, providing a national listing service for communities of all sizes. We provide shoppers with valuable real-time information.
Dedicated to Transparency and Independence
Purple Door was built for two reasons: to create the largest nationwide online marketplace of senior and assisted living options and to lower the cost of online lead generation for communities. We put the best interests of residents and communities over the standard online commission-based referral agency models. All communities are invited to have a presence on our website; therefore, there’s no bias toward one community over another and no commission incentive based on a community's base rental rate.
A Resource for ALL - Communities, Seniors, and Their Advocates
Purple Door is a nationwide listing service accessible to communities of all sizes, from large-scale communities to smaller residential board-and-care homes. This democratizes the senior living search experience so that all communities can choose to have an online presence on our marketplace. Now, potential residents, seniors, and their advocates can see most, if not all, of the assisted living and senior living options in their search area.
Claim or Add Your Community NOW!
To obtain the Membership Listing and become a member of the Purple Door marketplace, simply claim or add your communities and agree to our Terms of Use. Here’s how it works: when a resident lead takes financial possession for a move-in, the community pays our low annual Membership Listing fee. All other move-ins in that year are included in the membership fee. The Member Listing fee will automatically renew annually at the current posted rate on our website.
Or call a Purple Door expert today at 612-PURPLE-3
Purple Door has transformed online lead generation for communities
BETTER LEADS
Seniors and their advocates are better informed BEFORE they call and schedule tours. They use our resources like “Needs Assessment Tool, and “Financial Calculator” to better understand what they should be looking for. THEN, they begin shopping and compare options in their search area.
BETTER TOOLS
Communities can manage their real-time listings, including available vacancies, base rates, floor plans, move-in incentives, and upcoming community events. They can showcase their services, activities, amenities, menus, calendars, company brochures, and much more with the Membership Listing. Resident leads connect directly with the community using our “Request a Tour & Ask a Question” features. Real-time vacancy postings and lead flow can be seamlessly integrated with most industry-standard CRM systems.
MORE AFFORDABLE
Purple Door has a better way for communities to manage their marketing budget and increase occupancy. Here’s how it works: when a resident lead takes financial possession for a move-in, the community pays our low annual Membership Listing fee. All other move-ins in that year are included in the membership Listing fee. The Membership Listing fee will automatically renew annually. To obtain the Membership Listing and become a member of the Purple Door marketplace, simply claim or add your communities and agree to our terms of use.
MORE CONTROL
Our platform lets you manage and customize your profile—from community details to availability, rates, and incentives—individually or with our assistance, in greater detail than anywhere else online. In addition, leads connect directly with you, so you drive the conversation.
Our Story
Our name has a very special meaning. How often do you see purple doors on houses, buildings, anywhere? Not often. And when you start looking for them, they are hard to find.
This is the same for senior living. Again, there are a lot of options, but not exactly what you are searching for. It’s like trying to find a purple door.
That's why we’ve built a platform that makes it easier for you to find your purple door .
Our Values.
Compassionate. Comprehensive. Confident.
Purple Door Finders believes that senior living should improve quality of life.
We have created a different way to find the best living and care options that put seniors and their families first.