Innovating the Senior Living Industry

Transformative Listing Service for Senior Living

Today is an internet-enabled culture. People are used to using websites to research and find what they are looking for, whether buying a car, searching for homes, or finding a babysitter. Purple Door Finders is the first comprehensive resource in the senior living industry to provide a national listing service for people looking for senior living online.

Dedicated to Transparency and Independence

Purple Door Finders is built to provide access to senior living options. Our platform is free from referral fees and biases which serve neither communities nor residents. Online referral agents and services are no longer necessary with Purple Door Finders. We put the best interest of residents and communities over the commission-based referral agency model that is rife with contractual obligations, biases, and filling agent quotas.

A Resource for ALL Communities

Purple Door Finders is a national service accessible to communities of all sizes. Both large-scale communities, as well as independently-run care homes, can be a part of Purple Door Finders. This democratizes the senior living search experience so that all communities are available to potential residents so that seniors and their families know all their options for seniors and assisted living.

Manage your community easily online to reach more qualified resident leads.

Communities can list for free or subscribe for enhanced listing features and tools that allow communities to connect directly with leads without referral agencies.


Whether your community is already featured on Purple Door Finders or you are creating a new community listing, basic community listings are FREE.


Complete your community profile on Purple Door Finders with new images, community features, contact information, and other details for FREE.


Unlock direct connections with prospective residents, unit listings updates, and expanded features for a low monthly subscription plan starting at $49/month.

Or call a Purple Door expert today at 612-PURPLE-3

Purple Door Finders is transforming how communities reach and connect with resident leads.


Seniors and their families are given better education and tools BEFORE they call and tour communities. As a result, they are better informed of their options and understand how senior living works. Plus, the information and profile they create on our platform can be shared with you so you know the resident before you meet.


Communities can manage property profiles and unit listings with current availability, rates, and incentives. In addition, you can showcase the community, services, amenities, and more with enhanced listing features and connect directly to resident leads.


The month-to-month subscription is a low-cost solution to market your community with no additional fees, commissions, commitments, or unexpected costs. This allows community directors to manage budgets, lower the cost per lead, and increase occupancy.


Our platform allows you to manage and customize your profile-- from community details to availability, rates, and incentives-- independently and in greater detail than anywhere else online. In addition, you receive leads directly to your inbox, so you drive the conversation with resident prospects.

Our Story

Our name has a very special meaning. How often do you see purple doors on houses, buildings, anywhere? Not often. And when you start looking for them, they are hard to find.

This is the same for senior living. Again, there are a lot of options, but not exactly what you are searching for. It’s like trying to find a purple door.

That's why we’ve built a platform that makes it easier for you to find your purple door .


Our Values.

Compassionate. Comprehensive. Confident.

Purple Door Finders believes that senior living should improve quality of life.

We have created a different way to find the best living and care options that put seniors and their families first.


©2024 Purple Door, LLC